I have to admit, I fell in love with Modern Times Beer as soon as I saw the packaging, designed by Helms Workshop:

This soon to be launched brewery was founded by San Diego’s Jacob McKean, who after working at Stone Brewing for 2 years has set sail to open his own operation. Besides releasing all of their beer recipes as open source, Jacob has also been detailing all of the behind the scenes information on starting the new brewery. It’s definitely required reading material for anyone who may have similar ambitions.
As for their Kickstarter campaign, it’s one of the slickest and most thoughtful campaigns I’ve seen in awhile. As of writing they are $6K away from their $40K goal with a few weeks to go.
What makes this campaign so perfect is the quality of rewards, production of video, and overall sincerity (and humor) of the content. Another bonus is his inclusion of other Kickstarter projects into their reward system, such as letter pressed items and a custom freaker. Looking at his Kickstarter profile, you can see Jacob has been using the site for a long time, supporting 11 projects and counting. He gets it.
Here’s hoping this project gets funded! I’ll just need to figure out how to get to San Diego for the opening party….!





