The New York Times recently wrote an article about the large-bottle beer, calling it the wine-ification of the industry:
Several new, high-profile breweries are putting their product only in so-called large-format bottles. Dogfish Head Brewery, one of the bigger, better-known craft breweries in the country, will soon dedicate one of its two bottle-filling lines just to the 750-milliliter format.
The trend toward large bottles is part of what is being called the “wine-ification” of beer, the push by many brewers to make their product as respectable to pair with braised short ribs as is a nice Chateauneuf-du-Pape, and at a price to match. Bottles sell for as much as $30 in stores and much more on restaurant menus. (full story)
This portrayal didn’t sit well with Brooklyn Brewery’s Garrett Oliver, and he wrote a reply. A taste:
Let me be clear. I love The New York Times—half the internet would disappear tomorrow if it ceased to exist. But this article is so replete with omissions and chock-full of inaccuracies that I feel we [craft brewers] cannot give it a pass. It is know-nothing opinion masquerading as reporting. I am not hearing from my customer saying that they don’t want more big bottles of interesting barrel-aged beers. We can’t even keep up. (full story)
I’m with Mr. Oliver on this one. While it would be great to have anything in the world cheaper, whenever I buy a large bottle I know that the ingredients and craftmanship going into it is worth the price. Brooklyn Brewery’s Sorachi Ace, pictured above, is my favorite beer brewed in New York. I would not love it any more if it was in a 6 pack, 4 pack, or 20 pack.
What about you? Are you a fan of the big bottles or are they too expensive for your tastes?
Interesting story from CBS News about the major beer companies struggling to find new identity for their light beer brands. Meanwhile, while the big boys duke it out, craft beer grows. Steve Hindy of Brooklyn Brewery offers insight in the video.
Brooklyn Brewery tour video after the jump. Read more »
Named after a key track on the first album, Positive Contact is a 9% ABV hybrid of beer and cider brewed with wood-pressed Fuji apples, roasted farro, a handful of cayenne peppers and a late dose of fresh cilantro. This sweet-and-sour Belgian-ish brew is a light straw color with fruity, cider-like notes. The cayenne and alcohol give it a warming finish.
The beer will be released in a dynamic box set of six 750-ml champagne bottles, with a 10-inch vinyl EP of four new Deltron 3030 remixes created exclusively for this project, and a list of Deltron 3030-inspired recipes from a small group of renowned chefs (see below). Invite some friends over, rock the album, drink the beer and whip up a multi-course meal. It’s a house party in a box. (read more)