(Cincinnati, OH) – Mt. Carmel Brewing is shunning the popular growler in lieu of what experts are touting as a modern marvel in carry-out draft beer technology. Mt. Carmel has become the first brewery in history to utilize the foil swan as a means for taking home draft beer from their on-site taproom.
“Far too much time has gone by with people lugging these uncivilized glass jugs home. We want to bring some civility to the experience,” said Patrick Clark, MCBC’s Brand Manager. “What is more fancy than a foil swan? Nothing! That is what!”
The revolutionary packaging comes just in time for the release of MCBC’s arguably most fancy beer to date – Ardennes Belgian Quad. The brewery spent more than 2 hours developing its aluminum prototype and settled on a model reinforced by the proprietary foil manufactured by Athens’ based Big Mamma’s Burritos.
In response to criticisms that the container is extremely awkward to carry, lacks the basic structural integrity to hold carbonated beverages and doesn’t securely hold liquids, Clark stated “It’s a freaking foil swan!”
The brewery plans to roll out both a 32 oz and 64 oz version. As well as a 66 oz, 15 oz, 41 oz and 29 oz size. When asked about the multitudes of sizes Clark responded “These damn gooses are hard to make the same all the time.”
The Mt. Carmel Brewing Company taproom is open 12pm – 4pm Monday through Thursday, 12 pm – 7pm Friday and 12 pm – 5 pm Saturday. Bring your own foil for a discount on your Swan fill.
Sake began with a grain of rice. Scotch emerged from barley, tequila from agave, rum from sugarcane, bourbon from corn. Thirsty yet? InThe Drunken Botanist, Amy Stewart explores the dizzying array of herbs, flowers, trees, fruits, and fungi that humans have, through ingenuity, inspiration, and sheer desperation, contrived to transform into alcohol.
First things first, the brewery is the brainchild of Rob Pihl and his girlfriend, Laurisa Milici. For years, Pihl had been an avid homebrewer in his Manhattan apartment. Milici loved drinking beer. So it was sort of a no-brainer that, when they were looking to make a break from their advertising gigs, that they turn their passion into a profession. (full story)
Sly Fox Beer‘s new 360 Lid turns cans into cups with a simple pull! I’m never one who gets sucked into gimmicks, but this seems practical in a “why isn’t everyone doing this” sort of way.
A German-style golden lager brewed with imported German Pils malt and Saaz and Hallertauer hops. This light-bodied beer offers a gentle, dry finish. A perennial favorite in the Sly Fox pubs and our brewer’s go-to session beer. Helles Golden Lager in a can offers wide open flavor and aroma.
Kickstarter is a website where people with great ideas come to try and raise funding. Whether it’s a book, record, movie, or even a brewery, donating to help someone’s fledgling project is definitely a fun way to feel ownership in the success of someone else’s dream.
I went through Kickstarter’s offerings to find a few cool projects that are currently looking for backers. Check them out, and if you know of any other great Kickstarter projects going on now (even non-beer related), add them to them to the comments.
The TapIt Cap The TapIt Cap is a patent-pending design that ensures the beer in your growler remains fresh and carbonated.
The New York Times recently wrote an article about the large-bottle beer, calling it the wine-ification of the industry:
Several new, high-profile breweries are putting their product only in so-called large-format bottles. Dogfish Head Brewery, one of the bigger, better-known craft breweries in the country, will soon dedicate one of its two bottle-filling lines just to the 750-milliliter format.
The trend toward large bottles is part of what is being called the “wine-ification” of beer, the push by many brewers to make their product as respectable to pair with braised short ribs as is a nice Chateauneuf-du-Pape, and at a price to match. Bottles sell for as much as $30 in stores and much more on restaurant menus. (full story)
This portrayal didn’t sit well with Brooklyn Brewery’s Garrett Oliver, and he wrote a reply. A taste:
Let me be clear. I love The New York Times—half the internet would disappear tomorrow if it ceased to exist. But this article is so replete with omissions and chock-full of inaccuracies that I feel we [craft brewers] cannot give it a pass. It is know-nothing opinion masquerading as reporting. I am not hearing from my customer saying that they don’t want more big bottles of interesting barrel-aged beers. We can’t even keep up. (full story)
I’m with Mr. Oliver on this one. While it would be great to have anything in the world cheaper, whenever I buy a large bottle I know that the ingredients and craftmanship going into it is worth the price. Brooklyn Brewery’s Sorachi Ace, pictured above, is my favorite beer brewed in New York. I would not love it any more if it was in a 6 pack, 4 pack, or 20 pack.
What about you? Are you a fan of the big bottles or are they too expensive for your tastes?
Beer for Beasts is happening once again on April 6 at The Bell House in Brooklyn NY. This one of a kind event has Sixpoint brewing dozens of unique, ONE TIME ONLY batches of beers with a host of collaborates. Your ticket gets unlimited beer tastings plus food from a variety of different vendors. The early session is sold out but tickets are still available for the evening event.
My wife and I volunteered for this last year and are volunteering again this time around. It was a real rewarding experience, not only because we love both beer and beasts, but because the Sixpoint and Beer Advocate staffs treat the volunteers really well.